Our motto is encapsulated in one word:"respect"; a principle that encompasses far-reaching values such as: honesty, loyalty and transparency. Honest in terms of what we say whatever the situation, especially for the technical data claimed for our products; it is easy to write them down, but not so easy to actually achieve them in reality. Loyal to our distribution network because we don't like commercial policies that are not fair in ensuring compliance with the agreements established and don't value the work done. Loyal to other market players with a view to impartial comparison, because we believe it is right that the most innovative and not the most cunning should be rewarded. Transparent in admitting our mistakes and taking ownership of them, not hiding our limits and faults, with the ultimate goal of forging a genuine relationship with the customer based on active listening so as to design products that truly benefit society.