Today we want to focus on a deeply felt, and much discussed, topic: greenwashing. Itβs a new word to name a marketing and communication strategy put in place by some companies, which results in the activity of creating a positive image of themselves and trying to sell products to consumers by emphasizing how they protect […]
“One day, the guys from the production team come into my office with a proposal: why not replace the plastic used for our packaging with paper? They remind me that just 44% of plastic is properly disposed of, but only 16% of this is actually recycled to create new plastic objects, while the remainder ends […]